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Artificial intelligence

Artificial intelligence is playing an increasingly important role in several industries, primarily because of its ability to carry out traditionally human functions at any time of the day. This potentially means that hotel owners can save significant money, eliminate human error and deliver superior service. In particular, customer service is a vital part of the travel industry, with hotels or restaurants; they often live and die based on the way they treat their customers. With artificial intelligence, the possibilities for improving several aspects are almost endless, ranging from increased personalization to tailored recommendations.

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